The smart tag for your pet

The Houdini Tag offers all the features you need to help your pet return home

How Houdini Tag is Different from Microchips & AirTags

The smart tag for your pet

The Houdini Tag offers all the features you need to help your pet return home

How Houdini Tag is Different from Microchips & AirTags

The key to reuniting with your lost pet

When a pet is lost, the main issue is contacting its owner and providing a location. The Houdini Tag does that and more:

Instant Location Alerts

Get notified when someone scans your pet’s tag and shares their location.

Online Pet Profile

Anyone who scans your pet’s tag will have access to view your pet’s profile.

Phone Number Privacy

If someone scans your pet’s tag they can call you without seeing your phone number.

Lost Mode

Write specific instructions in your pet’s profile to help your pet return home.

Protect your furry friend with the best pet tag

Our tag gives your dog or cat the best chance of being found

Heavy Duty

Water-proof and scratch resistant.

Any Smartphone can Scan It

Just scan the QR code with your camera.

No App Required

No need to download or install any apps. It’s quick, easy, and hassle-free!

No Battery Required

Forget about recharging your tag.

How it’s Different

Ease of Use

Easy to Setup

Quick Owner Contact

Location Alerts

Customizable Instructions

Online Pet Profile

Microchip

Requires a scanner, not user-friendly

Requires a veterinarian and special equipment

Requires a visit to the vet

No way to get location alerts

No way to set up instructions

Only microchip number and manufacturer

Airtag

Needs a compatible iPhone and Bluetooth

Requires a special collar to hold the airtag

No way for people to contact the owner

But they aren’t real-time tracking

No way to set up instructions

No way to set up profile

Houdini Tag

Any phone with camera

Can be attached to any collar

It allows to call any of the registered contacts with 1 click

SMS notifications with exact location

You can easily add instructions

Profile with pet information, allergies, medications and more

Choose the best way to protect your pet. Give your furry friend the best chance of returning home.

Flexible plans for every
pet parent

Single Plan
$4.97/Month

For one pet


  • 1 Houdini Tag
  • Instant Location Alerts
  • Online Pet Profile
  • Phone Number Privacy
  • Lost Mode
Multiple Plan
$8.97/Month

For multiple pets


  • Up to 4 Houdini Tags
  • Instant Location Alerts
  • Multiple Online Pet Profile
  • Phone Number Privacy
  • Lost Mode

Prices in CAD

Single Plan
$59.64/Year

Get 2 months free

$49.70/Year

For 1 pet


  • 1 Houdini Tag
  • Instant Location Alerts
  • Online Pet Profile
  • Phone Number Privacy
  • Lost Mode
Multiple Plan
$107.64/Year

Get 2 months free

$89.70/Year

For multiple pets


  • Up to 4 Houdini Tags
  • Instant Location Alerts
  • Multiple Online Pet Profile
  • Phone Number Privacy
  • Lost Mode

Prices in CAD

What everyone is saying

Dustin and Honey

So glad I found these tags. Was worried the QR code was going to be too small but they scan so easily. Love this idea! Thank you Houdini! đź«¶

Alex and Freki

Received it for my dog and while he hasn’t run off yet, am happy with how it worked when I tested it. I like that it doesn’t give your information, yet still allows people who scan it to contact you. would recommend to anyone with a pet.

Monika and Porky

I’m so glad this exists! My kitty likes to be an escape artist, so this gives me confidence that if he gets lost, the Houdini tag will help bring him home. Great idea for all dog and cat owners! I recommend to everyone!

Ashley and Mika

I’ve tried other pet tags before, but Houdini is different. When Mika ran off, someone scanned her tag and contacted me in minutes. It made all the difference.

Liam and Honey

Thanks to Houdini, the tag arrived perfectly, and my dog is already wearing it! I highly recommend them!

Marissa and Memo

I love the idea of having one more tool for me to find Memo in case he gets lost.

We Love Questions

We have the answers to your questions

When someone scans the QR code on the Houdini Tag, they will see the pet’s and owner’s names, and can call the pet owner with one click (The owner’s phone number is not visible, preserving their privacy).

Also if the person that scans the tag shares their location, the owner will receive a text message with the exact location of the pet. There is no need for a special software.

We can deactivate the tag, rendering your information inaccessible. We will provide you with a complimentary replacement tag.

No, you can scan the tag using the camera on any smartphone.

No, we use phone number masking technology. When making a call using the call button on the pet’s profile, your number and the pet’s owner’s number are never visible.

You can choose to display one or multiple addresses, or none at all.